Job  Board

Chaloner has partnered with Seattle Foundation on their search for a Senior Brand Manager.

Who We Are: 

With a vision of a joyful region of shared prosperity, belonging, and justice, Seattle Foundation works to support and sustain the ecosystem of community organizations who are most proximate to the issues we are trying to change. Through our work as a philanthropic advisor, grant maker, and convener, we invest in community-led solutions and ignite powerful and rewarding philanthropy to make Greater Seattle a stronger, more vibrant community for all. 

Position Overview: 

The Senior Brand Manager is the primary steward and architect of Seattle Foundation's brand—responsible for shaping, evolving and activating a cohesive brand strategy, narratives and experiences that build long-term brand loyalty, deepen trust and advances the Foundation's mission and impact. 

This role owns the day-to-day health of the brand, including leading a brand refresh. The position will serve as both the visionary and project owner from strategy through rollout, ensuring the brand is not only compelling but deeply rooted across the organization, across channels, campaigns, experiences and touchpoints.

Working in close partnership with the Director of Marketing & Communications, Digital Marketing Manager, Philanthropic Services team, Impact team and cross-functional leaders, the Senior Brand Manager will translate strategy into actionable frameworks to ensure that our storytelling is consistent, intentional, relevant and effective—while remaining responsive to the evolving needs of donors, partners, and communities.

This is a high-impact, hands-on role for a strategic thinker who excels at bringing strategy to life, while building the systems and discipline needed to sustain our brand over time.  

Primary responsibilities: 

Brand Strategy, Governance & Stewardship

1. Serve as a core steward of the organization’s brand architecture, ensuring consistency across all external-facing materials and optimizing brand placement opportunities to drive growth and impact.
2. Serve as the visionary and project owner for the full brand refresh process, from strategic framing through launch and organizational adoption.
3. Lead the development and execution of annual and long-range brand plans that align brand identity with growth targets.
4. Support the Director of Marketing & Communications with developing tools, guidelines, training, templates, review processes, etc. to enable staff and partners to activate brand with confidence, consistency and effectiveness.
5. Develop and maintain a brand identity that emphasizes fiduciary responsibility, legacy, and deep community impact to resonate with HNW individuals, families, and institutional donors
6. Support the CGO and CMO by acting as the “voice of the consumer” within SeaFdn, leveraging primary research to solve complex business challenges.

Brand Narrative & Creative Campaign Leadership

1. Function as the lead creative, producing integrated brand campaigns across channels that advance fundraising, engagement, and impact goals, in collaboration with the Digital Marketing Manager.
2. Shape storytelling approaches that translate complex philanthropic and systems-change work into accessible, compelling messages.
3. Collaborate with colleagues across the organization to surface stories from programs, partners, and community that strengthen customer-service-oriented experiences, donor trust, loyalty and engagement.
4. Provide creative direction and feedback to ensure work aligns with brand strategy and narrative goals.
5. Build and maintain a roster of creative partners to scale capacity and creative excellence. Partner with internal colleagues and external vendors to produce high-quality creative assets
6. Partner with the PR/Stat-comms, Philanthropic Services, and Impact teams to translate subject matter expertise into "thought leadership" platforms, such as authoring white papers on emerging trends like impact investing or next-generation engagement to position the firm as a premier advisor.

High Impact Marketing & Engagement

1. Performance Marketing Integration: Partner with business development and Digital teams to ensure brand campaigns are optimized for conversion and customer acquisition cost (CAC) efficiency.
2. Partner with the PR/Strat-comms team to conceptualize 360° communication campaigns that highlight the SeaFdn’s unique "theory of change" and social impact narrative, compelling prospective donors to move from interest to commitment
3. Collaborate with the CGO and CMO to deliver an innovation roadmap that drives pipeline, ensuring go-to-market strategies are validated for both brand-fit and commercial viability.
4. Identify and capitalize on "white space" opportunities, including new category entries or untapped consumer segments.
5. Design and lead signature events and brand activations that spark engagement through "Next-Gen" or "Peer-to-Peer" donor networks, delivering engagements that position the Foundation as a facilitator of social capital.
6. Develop frameworks to measure event success beyond attendance, tracking post-event lead conversion, donor retention rates, and increases in "add-on" contributions from existing clients.

Measurement & Operational Excellence

1. Work closely with the Digital Marketing Manager to ensure brand and narrative are effectively translated into digital channels and campaigns
2. Establish metrics that bridge brand health (awareness in the wealth sector) with commercial health (new funds opened, revenue from fees, and asset growth).
3. Partner with IT and Operations to ensure CRM systems (like Dynamics) are optimized for personalized fundholder stewardship and data-driven marketing.
4. Standardize reporting cycles and a system to track brand lift, perception, relevance, and reach overtime.

Qualifications: 

1. 7+ years of progressive experience in marketing and communications, with deep experience in brand strategy, narrative development, and campaign leadership  
2. 5+ years of experience in both top-of-funnel brand planning (identity/positioning) and bottom-of-funnel marketing execution (lead gen/conversion).
3. Proven ability to lead complex, cross‑functional work through influence, expertise, and collaboration; experience managing vendors and external partners required
4. Demonstrated success in crafting long-term brand plans, including the definition of core values, mission statements, and unique value propositions.
5. Demonstrated experience translating complex ideas into clear and compelling narratives for diverse audiences from philanthropists to community grantee partners, civic leaders, policymakers, corporate leaders, and more.   
6. Demonstrated success translating business intelligence into strategy and integrated campaigns, activations, and launches.
7. Successfully scaled brand presence by leading 360° brand activations and curated event strategies that deepen stakeholder relationships and accelerate revenue growth.
8. Creative thinker with a proven track record of driving successful end-to-end marketing and communications strategies with the use of analytics and KPIs to demonstrate impact and effect...