VP of Marketing
Multidisciplinary Association for Psychedelic Studies
Full Time
Join our mission to deliver global healing:
The Multidisciplinary Association for Psychedelic Studies (MAPS) is a 501(c)(3) non-profit research and educational organization that develops medical, legal, and cultural contexts for people to benefit from the careful uses of psychedelics and marijuana. Research indicates that psychedelics have the potential to be a breakthrough in treating PTSD, depression, addiction, and other conditions.
MAPS has worked for over 36 years toward paving the way for education and legalization of such breakthrough medicines. MAPS is committed to bringing these healing modalities to the world and providing them in such a way that communities that most need mental health resources have access to them. This shift has the potential to unlock previously unavailable resources for the investigation of psychedelic-assisted treatments applied to our most critical mental health challenges. The Vice President of Marketing will be an instrumental player in advancing the research, public education, health equity, and advocacy initiatives of MAPS through philanthropic support.
How you can help deliver global healing:
MAPS is looking for an experienced and visionary Vice President of Marketing to join the senior leadership team. We are a dispersed workforce of full-time employees in a remote work environment. The MAPS’ Team is positioned in areas around the country.
As the Vice President of Marketing, you will be responsible for the Organization’s marketing strategy and marketing/education partnerships. You will be charged with ideating, at the highest level, MAPS’ storytelling powers and ensuring congruence of MAPS’ story in all of MAPS’ outreach efforts. You will delight in elevating our brand awareness, engagement, and visibility to support continued mission growth. You will accomplish this by providing marketing, communications, movement building, education, and digital support, strategies, and tools in an innovative, effective, and sustainable manner.
As a Leader, you value the relationship between you and your direct supports, and you understand it is rooted in growing together. You believe that being a leader is a responsibility and not an opportunity. You encourage your team to protect their time for family, wellness, and joy - you model these boundaries as well. You are motivated to reshape, foster, and build out MAPS’ new Marketing Department.
More about you:
You feel in the depth of your being that your professional and personal paths have all led to MAPS. In other words, MAPS is one of your dream causes. What is MAPS’ cause? It is rooted in real healing for all despite access to resources. You are a lifelong devotee to social justice causes like racial equality, health equity, and of course… drug policy reform. You are perpetually fascinated by storytelling and the human experience. You deeply value creative space. It would be one of your life’s most profound privileges to help shape the story of MAPS as it approaches a milestone with a magnitude that has the potential to forever change the way people heal.
Primary Roles and Responsibilities:
We are sharing a full list of
strategic responsibilities because we aim to give a full picture and scope of the Marketing team, not because we expect you to have
previous experience in each area. In fact, research shows that men apply for a job or promotion when they meet 60% of the qualifications; whereas women and some marginalized identities only apply if they meet every requirement. We encourage you to apply if you feel you have the personal and professional experience to lead a team to success in these areas. We want to hear from you, and therefore implore you to apply even if you don’t check every box:
Marketing
- Oversee Marketing Department members to ensure all marketing campaigns maintain a high-quality presence on all platforms
- Ideate and develop MAPS storytelling/brand identity and ensure congruence with all other departments - Communications, Development, and Policy and Advocacy, and forthcoming programmatic departments
- Oversee the creation of multi-channel marketing campaigns including the newsletter fundraising campaigns, event announcements, sales initiatives, and major news
- Launch impactful and effective digital advertisements campaigns to support MAPS’ priorities and large marketing projects
- Collaborate with MAPS Public Benefit Corporation (MAPS PBC), MAPS Europe, and marketing teams in joint messaging efforts
- Design and hold MAPS’ Brand Blueprint and Campaign Work at the highest level
Communications
- Collaborate and strategize with the Director of Communications to ensure all communication strategies and efforts maintain a high-quality presence on all platforms
- Support Director of Communications in developing media strategy, including the solicitation and use of in-kind support, in furtherance of strategic goals
Education
- Lead the charge on how communication, education, and movement building strategies translate to mass marketing efforts
- Provide effective strategies and campaigns that deliver messaging about worldwide psychedelic and medical marijuana research, education, and harm reduction
- Transform the public image of psychedelics and marijuana by reframing them as scientific, therapeutic, spiritual, social, and creative tools
- Ensure that MAPS’ brand identity remains coherent and in alignment with its mission
Websites
- Leverage the Organization’s digital channels, including website and social media, to optimize brand awareness, raise resources, and engage various targeted audiences across multiple social platforms
- Oversee maintenance and support for all 8 MAPS websites using established content management systems (CMS)
- Support reliable implementation of customer relationship management (CRM) system and corresponding platforms
Reporting and Tracking
- Responsible for creating, implementing, and measuring success while training managers to learn these reporting processes for:
- Comprehensive omnichannel marketing, communications, and public relations programs
- SEO success
- Oversee tracking of paid ads strategies, email, social, content performance and lead generation/qualification
Events
- Oversee Events Team to ensure all events align with MAPS values, principles, and educational and strategic marketing initiatives
Digital Department
- Oversee Digital offerings, including online store and education courses, to ensure congruence with marketing and brand strategy
Movement Building
- Engage our strong network of supporters
- Collaborate with partners, allies, and new connections to support the expansion of psychedelic education, science, fundraising, and medicine
- Create MAPS’ first-ever membership program and cultivate and grow it to reach at least 100k members within a year from hire, including:
- Designing the look of the program
- Creating a marketing strategy with key OKRs
- Deciding appropriate member incentives
- Uncovering ways to creatively engage and inform our community of its value and importance to the psychedelic therapeutic movement
- Developing a strategy in which short-term revenue goals are converted to long-term movement building goals
About some of your experience:
- 14+ combined years of marketing experience, with at least 7 in digital
- 5+ years senior management level experiences leading big teams (10+); a strong leader who people want to learn from, work with, and are inspired by
- Experience developing brand architecture and positioning within the wellness or social change landscape, bridging together consumer data, trend analysis, and creative vision
- Deep working knowledge of all digital channels – organic/paid social, email, site/app, SEO/SEM, OTT, Linear
- Experience leading and managing marketing campaigns that drive meaningful impact at scale in a data-driven integrated marketing environment
- Inspired and driven to help with the important and challenging work of psychedelic research, comprehensive drug policy reform, public education, health equity, and harm reduction initiatives
- Ability to navigate ambiguity and find the root to simplify, streamline, and tighten process to create clear working paths
- A driver of positive change, unshaken about breaking new ground in an ever-changing marketing landscape
- Exceptional verbal and written communication; ability to articulate a strong POV and inspire clarity and confidence to align cross-functional stakeholders
- Experience, as a staffer or lead volunteer, in people-powered movements
- Demonstrated ability to work respectfully and successfully with people and organizations representing marginalized populations
- Deep understanding of the interrelated contributions marketing, communications, education, and advocacy make toward movement building and social change
How MAPS values diversity in our recruiting process:
As an organization, we celebrate people of all identities: all genders, races, ethnicities, sexual orientations, educational backgrounds, military and veteran status, religions, abilities, family relationship structures, and perspectives. We continuously strive to build a supportive, equitable and accessible environment and culture. We hope you feel welcome to bring your full self and all of your identities with you in our application process. MAPS is also a supporter of second chance hiring. If you have feedback for us, we would love to hear from you.
Links:
Compensation, FLSA Status, Location, and Hours:
- Full-time, salaried, exempt
- Starting Salary Range: $175k to $195k / year
- This role is also eligible for variable compensation
- This is a remote position that will require you to have a suitable workspace with secure internet and reliable phone reception are required. This position requires frequent phone and internet meetings. Certain home office expenses may be reimbursed. A work computer will be provided
- Applicants are encouraged to be available during standard business hours (9:00 AM - 5:00 PM your local time, Monday through Friday). The exact schedule may be arranged upon hire. Occasional weekend hours may be required with advance arrangement and travel a few times a year may be required
- Regular travel may be required (with COVID-19 precautions)
- Health insurance/FSA/HRA/Vision/Dental/Life&AD&D for employees/dependents.
- Flexible PTO/16 Paid Holidays
- Dedication to creating a culture with work-life integration
- Passionate employees and unique org culture rooted in a collective belief of real healing for all
