Bethany Yellowtail is the CEO, founder, and creative director of acclaimed fashion house B.Yellowtail, that combines contemporary fashion with an authentic Native perspective. Launched in 2014, the B.Yellowtail label has attracted a huge following, including celebrities like America Ferrera, Shailene Woodley, and John Legend.
In episode one of a new PBS video series about Bethany, she takes viewers through her creative process as she discusses her fashion line and the deep connection she feels with her Native roots. Bethany also discusses the custom-designed scarf she created for Native Americans in Philanthropy in advance of the January 2017 Women’s March in Washington D.C. The design underscored female and Native pride and respect and was worn by the approximately 1,000 indigenous women who gathered at the Women’s March as part of Indigenous Women Rise.
In episode four of the series, Bethany makes a powerful statement at the 2018 MTV Video Music Awards alongside NAP CEO Sarah Eagle Heart and multi-platinum Native recording artist Taboo.
Bethany grew up in on the Crow Reservation in Southeast Montana, but now resides in Los Angeles. A citizen of both the Crow and Northern Cheyenne Nations, Bethany was taught by her grandmothers and aunties to sew at a very young age, the first step toward her eventual career in fashion.
Native Americans in Philanthropy engages, educates and empowers a sacred circle of Indigenous Peoples and philanthropies to create healthy and sustainable communities for all. Generation Indigenous, one of our initiatives, seeks to give a voice to the next generation of Native leaders and promote national dialogue, policies, and programs to mobilize and cultivate the next generation of Native leaders.
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